A company called LifeVantage uses direct marketing to sell nutritional supplements and several other items that are pertinent to these supplements. But are you able to support the idea that these goods will help you make a respectable living? After researching the LifeVantage Multi-Level Marketing program, I will explain the products and business model in my MLM review. So with this LifeVantage MLM review, can it be just another flash-in-the-pan opportunity?
What is the LifeVantage MLM about?
LifeVantage was founded by a guy named Darren Jensen, who also got involved with other MLM companies such as Jeunesse Global. He formed LifeVantage in 2003 and is headquartered in Utah. Dietary supplements, anti-aging commodities, and various products for health and wellness are among the available goods. You may find these goods in Asia, Europe, and the United States.
This business began selling its goods through conventional sellers back in 2003, but it didn’t generate much money. They claimed only $3.2 million in sales for the year 2008. So the business made the decision to switch to a direct sales MLM strategy the same year. The company’s revenue has significantly increased after this modification. Sometime in 2019, they recorded $226 million in earnings. So they became more successful over the years through the direct sales strategy.
Is It Worth Buying LifeVantage Products?
LifeVantage has a variety of products, like nutrition products, digestive health products, beauty products, and supplements. One of the best-selling items in the LifeVantage collection is Protandim. Green tea, turmeric, milk thistle, Bacopa, Ashwagandha, and other components are found in this dietary supplement. Its all-natural composition and antioxidant qualities are advertised.
Protandim NRF1 and NRF2 Synergizers, which are said to lessen oxidative stress and combat the signs of aging, are present in this product. This product receives a lot of advertising and makes up roughly 60% of all sales.
Protandim NRF2 bottles may be purchased on Amazon. Each bottle has 30 caplets and sells for $37.92.
However, this is where this product’s issue lies. First of all, “all natural” doesn’t necessarily equate to “organic.” As a result, just because an ingredient is natural doesn’t indicate that it hasn’t been pesticide-treated in the past.
This product’s further flaw is that it promises a 30-day, 40% reduction in oxidative stress. Another assertion is that it “produces enzymes that are able to combat more than 1,000,000 free radicals.” However, complaints about this product’s unfavorable side effects for some people have been made based on the findings from the Better Business Bureau.
What is The LifeVantage MLM Opportunity?
To promote LifeVantage products, you must understand what the products are and what they do and support them.
One of the most well-liked items in the LifeVantage store is the Protandim item just mentioned. Unfortunately, because of the anecdotal side effects, this substance is also quite divisive.
LifeVantage has competitors too. Their products can also be found on Amazon and eBay for the same price as listed in LifeVantage. Therefore, distributors are not their only source, which can make direct selling very challenging or more unlikely.
What is the cost to become a member?
To join LifeVantage, there will be a $50 charge. Also, you will be required to purchase goods with a value of at least $100. Finally, signing up for their autoship program is another qualification. To be eligible for commissions, you must order a minimum of 100 personal volumes (PV) per month.
Will you be able to earn income with LifeVantage MLM?
You can earn income with LifeVantage MLM. However, there are obligations for earning money. You must use auto-shipping for your products to remain a member and earn commissions.
You may significantly earn commissions through recruitment. Enlist new members in your team and be certain that your downline members also sell a lot of products. When they sell their products, you will earn a percentage from their sales too.
Also, to be eligible for commissions, you must have a monthly autoship order of 100 PV, as mentioned in the last section.
The benefits of a membership
- You may earn royalty commissions. The commissions are based on your typical monthly PV and might be between 2% and 9%.
- If someone in your downline purchases a starter kit, you will earn a bonus. Also, from new favored clients’ product purchases, you can make 30% to 40% in commissions.
- You can become an affiliate for LifeVantage without purchasing a starter kit, which is one of the company’s unique selling points. To begin, though, you must spend at least $100 on goods.
The Drawbacks of a membership
- One customer had bad side effects from Protandim NFR2. The side effects persisted. Then she was recommended to go see a doctor. Also, she stopped using the supplement.
- The starter kits are very expensive. The price starts at $300. Although there is considerable pressure to get one because your sponsor will receive a commission, you are not required to. It is optional to buy one.
- The BBB reports that when customers have attempted to contact customer support, they have encountered lengthy wait periods for a chat with a representative, impatient and disrespectful staff, being cut off on phone calls, and a lack of enthusiasm to assist clients.
- There are online cancellation issues due to the lack of flexibility in time and schedule with customer service. Customers can’t simply cancel online. They have to contact the service only by phone. And customer service can only be reached during working hours Monday through Friday and not on weekends.
- There have been fraudulent business practice cases. Here is one case:
A LifeVantage distributor allegedly hired a new distributor, the plaintiff in this case, without giving key information about becoming a distributor, according to a complaint brought against the company. The plaintiff was tricked into purchasing the most expensive kit since he was not informed that he did not need to purchase a starter kit. Additionally, neither an application nor the Terms and Conditions were ever presented to the plaintiff. Just his credit card information was required, and the distributor took care of the remainder of the application. In order to stop the autoshipments of goods he had not ordered, the plaintiff ultimately had to revoke his credit card.
is lifeVantage a real opportunity?
LifeVantage is a real opportunity but has many flaws. As you can see, after reading most of this article, the drawbacks are very serious and outweigh the benefits of this program. There are also some obligations to meet before you can earn any money.
Because you can only profit by selling products and recruiting new members, engaging in MLMs can be quite a bit of pressure. Additionally, you risk any residual income and rating if your recruits quit because they can’t support themselves financially. You are still responsible for the automatic monthly shipment of goods. Even if it’s not a fraud, it’s still a very challenging way to generate income. So for me, due to the drawbacks and obligations, the LifeVantage MLM opportunity would be a flash in the pan to get into.
My recommendation For you
It certainly takes a lot out of you to become a distributor for an MLM such as LifeVantage. These same items can be found online for the same price, which leaves very little hope about selling and earning income with LifeVantage. Many customers who try these goods often forget about them. They might not want to commit to a monthly delivery.
Any new firm requires a lot of labor to build. You must have faith in what you are achieving if you want to succeed. Selling plenty of goods and enrolling as many individuals as you can will be crucial for your MLM success.
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